The Role and Performance of Villages and Rural Tourism in Tourism Development of Iran. Case Study

The rural tourism industry is one of the major structural and functional indicators of development programs in many countries of the world and is an important component of economic activity and infrastructure to achieve sustainable development. Rural tourism is tourism in the rural environment, with regard to the traditional culture and texture of the village, the arts and rural industries and traditional customs that can be played an effective role in the development of rural areas by effective planning, identifying it’s advantages and limitations .The rural areas of Iran can provide a comfortable, attractive and attractive environment for tourists with beautiful natural landscapes, onshore, mountainous and forest landscapes, and huge climatic differences, as well as a combination of local traditions and diversity deriving from cultural diversity.The results of the research show that the village of Ardaha has the potential for development of rural tourism activities on the basis of natural resources, suitable climate and rich water resources. Therefore, this village can have a special place in the tourist area of Iran with such attractions and potential and its development will lead to economic and social transformation in target tourism village of Ardaha and at the global level, At international and global levels, it can lead to the development, expansion and dissemination of the culture, civilization and tourism industry of Iran