A Model for Syntactic Investigation between Risk taking, Personal and Cultural properties on Herding Behavior in Tehran Stock Exchange

Literature review shows that investors in Tehran Stock Exchange behave on murmur, unscientific information and confirm on few members in market that called Herding behavior in addition to on mathematical method. This research aims to present a model to introduce and quality and quantity variables on herding behavior in Tehran stock exchange depend on literature review. This research is exploratoryby descriptive and survey method. We choose 190 investors in this market for example and they answered to online questionnaire. The answers analyzed by SPSS22 and AMOS18 in SEM method. The results showed our model have eligible practice to delineate relationship between variables and specified that there are significant direct and mediator relationship between personalities, cultural variables, risk taking and herding behavior.