Investigating the Factors Affecting Real Customer Satisfaction with the Quality of Electronic Services and Related Marketing in the Entrepreneur Bank of North Tehran Branches

If a customer is completely loyal to the bank, and through the proper provision of services, his perceived value is at a more desirable level, he will be committed to the bank and try to do all his banking work in a bank. And finally, banks in a competitive market today manage to retain customers and keep them in the bank. However, it remains to be seen how customer satisfaction with key variables will be affected. With this in mind, the current study aims to investigate the factors affecting the satisfaction of real customers with the quality of e-services and related marketing in the Entrepreneur Bank of North Tehran branches. This research is applied in terms of purpose and In terms of research method, was a correlation-survey type in which information was collected through a questionnaire. The findings of this study showed that the quality of e-services and related marketing has an effect on customer satisfaction of the Entrepreneurship Bank, and on the other hand, customer value also plays a mediating role.