Financial Evaluation and Business Canvas of the Ecotourism Project in the Guilan Province (The case: Masal County)

Ecotourism as a branch of the tourism industry accounts for approximately 27 percent of international travel and, if properly managed, can lead to local employment, indigenous development opportunities and the preservation of the natural environment. The purpose of this project is to investigate the financial characteristics of the plan to build and rent 2 wooden structure suites in the forest areas of Masal. 8 Scenarios Using Market Interest Rate (60 percent), Interest Rate on Investment Deposits and Bonds (15 percent, 18 percent, 19 percent, 21percent) Social Discount Rate (5.12 percent, 7.2 percent) and time preference rate (2.38 percent) and 3 suite occupancy rate scenarios (60 percent, 70 percent and 80 percent) were designed. In this study, we computed net present value financial (NPV), internal rate of return (IRR), profitability index (PI), cost-benefit (B / C), payback period (PBP) and accounting return of rate (ARR) was evaluated. The results showed that at 60 percent interest rate at no occupation rate and at 15 percent and 18 percent interest rate at 60 percent occupancy rate, the plan had no economic justification. At other interest rates at all occupancy rates, the project is financially justified. Reducing interest rates by banks and other relevant bodies, as well as holding promotional courses in rural areas, can make a significant contribution to the prosperity of the ecotourism business. Also, by introducing the ecotourism plan and how to set it up in the villages, entrepreneurship can be done and job creation in rural areas will be helped.