The Role of Webqual in Users’ Satisfaction and Intention for Repurchasing the Internet Ticket in Football Pro-league of Iran

According to the importance of websites as a modern media in the process of  selling ticket in sport events, the aim of the current study was to examine the role of webqual in satisfaction and repurchasing intention for internet ticket in football pro-league of Iran. The research was a  descriptive correlational study and a practical one. The research population consisted of Perspolis and Esteghlal football fans in 88th derby and a sample of 428 fans were studied through random sampling in Azadi stadium. The research tool was questionnaire and the reliability of the questionnaire was confirmed according to Choronbach’s alpha, and the validity was verified by conducting face, content and structural validity. Structural equation modeling with partial least squares (PLS) was applied for data analysis. The findings demonstrated that “webqual” had a positive and significant effect on “user satisfaction” and “repurchasing intention”. “User satisfaction” also had positive and significant effect on “repurchasing intention” for electronic ticket. The findings of this research can be considered as an effective platform for the development of strategies and performance of the sport clubs through the process of electronic selling of ticket.