Identification and prioritization of indicators of relative attractiveness of export markets  (Case Study: Russian Export Market)

Choosing a suitable target market is one of the main requirements for making a profit in the export process and a successful presence in international markets. Accordingly, effective policy making in the field of export requires the identification of export markets and priority products for future investments. In this paper, the hierarchical analysis methodology is used in which a decision issue is divided about the indicators of attractiveness of export markets to different levels of purpose, criteria, sub criteria and options. Comprehensive ranking of 16 indicators for assessing the attractiveness of export markets and selecting the appropriate options for final selection of important indicators in assessing the attractiveness of an export market, taking into account the 16 main criteria, including the criteria of the geographical distance of origin with the target market, the size of the market (demand), the share of imports in the destination country’s trade, the rate of growth of market, the rate of  market profir