Identifying the factors affecting foreign direct investment flows to Islamric countries with emphasis on the role of marketing culture

within the past few years we have seen an increase in direct foreign investment flow to Islamic countries. However, FDI flow to Islamic countries is scant with respect to other spots of the world. The reasons for this include widespread culture, red tail in regulations and civil wars in Islamic countries. Thus, this study aims to identify factors which affect FDI flows to Islamic countries with emphasis on marketing culture. Data belong to the time period 2006-2014. After investigation of reliability of the constructs and determination of an appropriate model, we used panel data method for estimation of model. The results of this research showed that customer orientation degree, buyer sophistication and tax rate have positive impacts and variables like source of knowledge, efficiency of labor, market size and inflation rate have negative impacts on FDI flows to Islamic countries.