Strategic planning in higher education institutions through the approach of the BSC (Balanced Scorecard)

The purpose of the study was to evaluate strategic planning in organizations of higher education through the approach of the BSC (Balanced Scorecard) respectively. The research method is descriptive survey as well as inferential analysis using confirmatory factor analysis was used to test the validity. Data were analyzed using Excel software and LISREL. The population in this study using a sample of 214 subjects, 138 cases has been chosen to distribute the questionnaire. Its validity is tested through a pilot study. Its reliability is estimated using Cronbach's alpha value of 0.821. According to statistical analysis conducted in study In this first hypothesis, "an internal approach (how higher education services), we hypothesized" Client (attracting talented students) "predicted" the needs of stakeholders (founders, the Ministry of Education) ", the fourth hypothesis "innovation in Higher education", the fifth hypothesis, "strategic map", the sixth hypothesis, "financial perspective (budget)" and the seventh hypothesis, "educational technologies and related methods" on higher education organizations, according to there was a significant relationship between the variables that influence and was approved.