Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet

The paper’s aim is to study the advantages of coopetition is effective for informing and trust building between companies. For this reason, identification of the advantages of coopetition directed by using the interpretative structural modeling approach. The population of research is Qom handmade carpet manufacturers that have been selected using the judgment method. This research is exploratory from the opinion of purpose and is qualitative-quantitative from the opinion of approach. Three methods have been used for data analysis that are: content analysis, interactive management and interpretive structural modelling. Based on the research findings, there are 5 main advantages at the coopetition network in the art-industry of handwoven carpet as follow: creativity, learning, productivity, ability and development that identification of the relationships between them indicates the most key factors are advantages of creativity and learning.