Strategic planning of medical tourism using the SWOT Matrix - Fuzzy Topsis Technique

Today, developing Medical tourism especially for developing countries is one of the sources of income. If any development in the body of tourism not within the strategic planning framework, and which does not consist of continuous control and preventive actions, will, in different dimensions, meet negative and irrecoverable impacts. Hence, the present study is to examine the position of medical tourism in Shiraz in order to formulate appropriate strategies for proper and comprehensive development. This research method is a combination of surveys and descriptive-analytics. 80 medical tourists and 20 medical tourism experts were selected as a random sample, and, for samples, strategic factors through questionnaires were distributed. Data collected were set in the framework of the Strategic SWOT model, and computational steps were computed using decision-making method based on Fuzzy-TOPSIS. Analysis of findings showed that according to the focus of the first, second, and third strategy obtained from combining Comments of sample groups, focus strategy to action is an aggressive one.