نشریه مطالعات مدیریت گردشگری
پیاپی 64 (زمستان 1402)

Organizations are forced to adapt themselves to the ever-increasing advances in knowledge and technology in order to survive in this changing environment. They are to take fundamental measures and changes based on innovation, flexibility, responsiveness, creative redefinition of the market and new opportunities, and resources to gain a competitive advantage. These changes are focused on effective use of the knowledge-based capital, which is achieved by creating a learning organization. This article is to present a model for transforming hotels into learning organizations. Therefore, by compiling interview questions based on theoretical literature and obtaining experts' opinions with thematic analysis method, indicators and factors of the learning hotel for the Iranian hotel industry is presented. The model is composed of 61 basic concepts, 11 organizing concepts, and 3 comprehensive concepts including the drivers, the factors, and the consequences of the learning hotel.

The present research has been written to assess the capabilities and zoning of the geo-tourism capabilities of Tarom. The research method in the current research is mixed (quantitative-qualitative) with a practical purpose and analytical-exploratory nature; in order to analyze the information, Comanescu’s capability measurement method, Fuzzy Network Analysis Model (ANP-FUZZY), and also GIS software. The research results showed that the geo-sites of Tarom County have high geo-tourism values. Meanwhile, the geo-site of the Valider Sheit River has the highest value, the geo-site of the Ghezel Ozan River ranks second, and the Nokian River ranks third. Also, the investigation of the geo-tourism criteria of Tarom shows that 46.49% of the studied area is suitable for the development of geo-tourism. On the other hand, the geo-sites with high value in the Comanescu Model are consistent with the potential geo-tourism zones resulting from zoning in the county and have an acceptable level.

Since long ago, health tourism has been one of the most attractive and popular. Various causes and factors in creating and developing this type of tourism need to be investigated and verified. The current research has been conducted to analyze and evaluate the critical components in creating sustainable health tourism in Tehran, using the Padin Model to achieve the goal. The research method is a mix that has investigated the issue using the qualitative method of the expert panel and the quantitative survey method. The tools for collecting data and information in the qualitative method are semi-structured interviews and questionnaires in the quantitative stage. Statistical analysis of research data was done using SPSS-26 and Smart-PLS3 software. In the qualitative stage, 15 experts from related fields participated in the panel, and in the quantitative stage, using stratified sampling, 26 experts answered the questionnaire questions. According to the analysis and coding of semi-structured interviews, 71 basic themes, 24 organizing themes, and six global themes were extracted in the quantitative stage while confirming all the components. The values of the economic component were calculated higher than in other cases. According to the research results, health tourism can be among the reliable alternatives in different aspects. Also, it can be a factor in guiding related policies and politics for sustainable tourism development in the future.

The current research has been carried out to achieve the model for sustainability of the supply chain of Iran's tourism industry with an emphasis on the pandemic conditions of the coronavirus. This research was based on the Qualitative Method and grounded theory strategy. Research data was collected through semi-structured interviews with 19 tourism industry experts. Data analysis was done during three stages of open, axial, and selective coding and led to the emergence of 438 open codes, 127 concepts, 19 sub-categories, and four main categories in three classes. The results showed that the drivers of supply chain sustainability and the enablers of tourism supply chain sustainability as causal conditions have made it necessary to sustain the tourism supply chain, considering the pandemic crisis. The sustainability of the tourism supply chain can be expected through the correct selection and application of action interactions, which are the sustainability methods of the tourism supply chain.

Adequate comprehension of the challenges and influential elements of the religious tourism sector is necessary for its positive development. In this regard, the present research was conducted to present a model that can simulate the development of religious tourism in Yazd province by considering the influential factors. A mixed method (qualitative and quantitative) was carried out in this study, and the research method was applied in terms of purpose and descriptive-analytical in terms of nature. The statistical population of this research included 12 theoretical and experimental experts. Questionnaires and interviews were used to collect data with non-random and purposeful sampling. In the qualitative section, the main and sub-categories of religious tourism development in Yazd province were identified using the thematic analysis method. Then, in the quantitative part, the identified influential factors were prioritized using the interpretive structural modeling (ISM) method. Finally, the criteria obtained from the qualitative research analysis were simulated using the agent-based modeling (ABM) method. Based on the research results, 35 initial codes, 12 sub-themes, and six main themes (religious tourism policies, economic, infrastructure, environmental empowerment, marketing, and cultural) were identified. Religious tourism policies were recognized as the most influential factor. Also, the results showed that at the end of the simulation period, the rate of religious tourism development in Yazd Province had reached 70%. Based on the findings of this study, it is recommended that tourism managers give particular attention to the influential factors that have been identified as having a significant impact on the development of religious tourism.

The present study aims to identify the cultural strategies of the ecotourism centers of Mazandaran province with an approach based on thematic analysis. This study is practical based on the purpose. The qualitative research approach and the statistical population included 137 narratives related to cultural strategies of Mazandaran province ecotourism centers in online social media. One hundred thirteen narratives were analyzed with the help of theoretical saturation and judgmental sampling. Narratives were manually coded by searching tourism websites and using a three-step open, central, and selective method, and then based on the SWOT method; different points were combined and shown in the form of a network of topics. The results indicate the identification of 10 organizing themes and 75 basic themes regarding the cultural strategies of the eco-tourism centers of Mazandaran province as comprehensive themes. Also, the results show that the cultural strategies of Mazandaran eco-tourism centers include a learning culture strategy, e-learning culture strategy, technology application culture strategy, creative tourism culture strategy, food tourism culture strategy, green culture strategy, social-cultural strategy, artistic, cultural strategy, economic, cultural strategy, and cultural marketing strategy.

The current research was conducted to design and explain the development model of creative rural tourism in the target villages of Kermanshah province. The research is of a qualitative type and based on database theorizing. The studied community comprised villagers of tourism target villages, managers of ecotourism houses, village councils, local experts, university professors in the field of tourism, and key informants. Sampling has been done using targeted and snowball methods. Based on this, 23 interviews were conducted with the research participants, and theoretical saturation was achieved in 19 interviews. Data were collected using in-depth semi-structured interviews and analyzed using Strauss and Corbin's strategy. In order to measure the validity and respect the qualitative features of the research, accreditation, and data during the interviews, Lincoln and Goba's four criteria (credibility, transferability, reliability, and verifiability) were used. The reliability of the research was calculated using Holstein's reliability formula (82%). The results of the inductive content analysis identified 120 primary codes, 32 central codes, and six factors during three open, central, and selective coding procedures. Finally, the model of creative rural tourism was designed and presented, in which "creative rural tourism" was selected as the central phenomenon affected by the causal factors of the research. Contextual and intervening factors, together with the central phenomenon, shaped creative rural tourism development strategies and consequences such as increasing private sector investments, driving income from cities to villages, preventing migration to cities, increasing employment rates, returning to villages and cultural development, and a sense of cooperation were identified in the area.