IMonumental Public Space, embodiment of whose Collective Memory: exploring trades-persons' experience in Imam Ali square Sq

To embody a collective history of Isfahan through a symbolic and monumental physical space, the recent past (Sabze Meidan) is replaced by a new place named Imam Ali square. This research, emphasizing the political aspect of memory and forgetting\remembering, has approached a critical turning toward the experience of a social group that is ignored in the mentioned project. This study, adopting grounded theory methodology and interview method, explores the lived experience of those local tradesperson in the area who are still working there. The concept of “semantic inversion of the monument”, as the core category in research findings, describes the nature of the monument construction in experience of the studied group.