Effects of Livability of Street on Urban Tourism Sustainability: The Case Study of Valiasr Street,Tehran

Over the last decades, tourism has been proposed as a key factor to pass some of the challenges like e.g., fighting poverty, and as a tool to reach sustainability. Meanwhile, many countries seek to make a contribution in tourism revenues by representing their cities in a very competitive market. Therefore, the livability enhancement of cities, especially their main streets as the space for the occurrence of tourism activities, interactions, and communicative actions to one of the vital aspects of the cities sustainability has received lots of attention. Accordingly, the current research aims to measure the effects of Valiasr street livability on tourism sustainability using quantitative method and structural equation modeling. The statistical population consists of experts in the area of tourism and urban planning, and the statistical sample was selected using snowball sampling method. The obtained results show with 95% of confidence interval that the livability of Valiasr street has a significant positive effect on the sustainable urban tourism development. Additionally, based on beta coefficients, it was found that the environmental and physical components have the greatest influence on the sustainable urban tourism development. Such findings provide politicians and planners of the urban tourism area with new attitudes, indicating that the livability enhancement of the city's streets is the integral part of success in the sustainable tourism arena.