Explaining Aristotle's rhetorical components in the story of Zal and Roodabeh of Ferdowsi's Shahnameh

Aristotle considered rhetoric the art of discovering and affecting the factors that were useful in persuading the audience, and in the rhetorical process. These factors must be respected following the requirements of the audience. According to Ethos, the statements of a speaker should express his personality and knowledge to compel the audience to listen to him. Granting the second element, Pathos, the speaker employs a variety of expressions to target and touch the feelings and emotions of the listener. The third side of Aristotle's rhetoric, Logos, relates to argumentation (inductive or inferential). Consequently, it is only when a lecture reaches its primary goal, that is the listener's conviction, that these three ideals are fully met. The principles of Aristotelian rhetoric are universal and can be identified and explained in Persian literary masterpieces, especially in the Ferdowsi’s Shahnameh. If we look at the verbal controversies of the stories of Shahnameh, particularly in one of the most outstanding ones, Zal and Roodabeh, it emits that the principles of the Aristotelian rhetoric can be studied and explored in these stories.