The Design and Formulation of strategies for the Improvement of Football in the Country

The purpose of this study was to design and formulate strategies for the development of football in the country. The research method was mixed (quantitative and qualitative) and in the form of strategic studies. The purpose of the present study is practical and field data collection. The statistical population of the study comprised of 75 officials in the quantitative section consisting of, federation officials, managers of top tier football clubs and football experts, and of 14 people, who were managers and football experts, in the qualitative section. Due to the limitation in the statistical population, the sample was equal to the population. To collect the research data, high-level documents, background literature, expert opinions, and internal and external environmental factor questionnaires were used. IFE and EFE matrices were employed to determine strategic positioning and the formulation of strategies. SWOT analysis was used to devise strategies and QSPM technique was used to prioritize the findings. The findings showed that the Football Federation has six strengths, eight weaknesses, six opportunities and seven dangers. The strategic position of the federation was also conservative and 11 strategies were designed and prioritized. According to the results of the QSPM matrix, it is necessary that steps are taken to ensure professional development and the standardization and privatization of professional football clubs. Furthermore, an outline of management performance within the federation and a staff performance assessment should be set out and practiced. In addition, an ethical charter must be written out, developed and promoted at Grassroots Football, Championship Football, Professional Football levels and also fan-base levels.