The impact of service quality on the intention to revisit medical tourists: by mediating the destination image and trust

The link between the health care industry and tourism has led to one of the largest services for many countries. Also, with the increasing competition in the tourism market, tourism destinations can gain a competitive advantage by increasing the number of tourists' re-visits. Therefore, the purpose of this study was to investigate the effect of service quality on the intention of medical tourists to revisit with the role of the mediator of the destination image and trust in the destination. The statistical population of the study included medical tourists from other provinces who travelled to Shiraz for medical treatment in 2018. The sample size was calculated using the Cochran formula and selected thruogh Purposive and convenience sampling method. The data collection tool was a questionnaire which was completed after gaining validity and reliability. Structural equation approach has been used to analyze the data using the Amos 24. The results of the findings showed that the services quality has a significant effect on the intention to revisit medical tourists, the service quality has a significant effect on the destination image and the trust, Destination image has a significant effect on destination trust, the destination image and trust has a significant effect on the intention to revisit medical tourists, But the role of mediating the destination image and trust in the destination was not verified.