Identifying the factors affecting the formation of mass behavior of Tehran Stock Exchange investors

This study is to identify the factors affecting the formation of mass behavior of investors in the Tehran Stock Exchange. For this purpose, by conducting interviews in the form of five categories of economic and political factors, market psychological factors, company financial factors and individual factors were classified. The present research method is applied in terms of purpose and in terms of data collection is considered as descriptive-survey research. investigate the field in the present study, the statistical population includes all shareholders in the stock exchange, which was calculated to be 384 people due to the unlimited nature of the society to obtain the statistical sample size of Cochran's formula. In addition to library studies, the data collection tool is a questionnaire whose validity was confirmed using the opinion of professors and experts and its reliability was calculated using Cronbach's coefficient was 0.91. Spss software was used to analyze the data and liserl software was used to determine the significance of the indicators. The results show that the five factors studied are effective in the mass behavior of investors and the exchange rate, sanctions and brokers' opinion have the greatest impact on behavior. Mass investors like the Tehran Stock Exchange.