Organizational Culture and Entrepreneurial Passion: the mediating role of Market Orientation and Organizational Learning

Abstract The main purpose of this study is to investigate the effect of organizational culture on Entrepreneurial passion with an emphasis on the mediating role of Organizational learning and market orientation. The research method is applied in terms of purpose and descriptive-correlation in terms of data collection (Research design) passion with an emphasis on the Structural equation Modeling. The statistical population included all employees of the Technical and Professional Organization in Khuzestan Province (N: 800). Due to the geographical dispersion and difficulty of access to all members of society, a random multi-stage cluster sample of 260 people was selected based on Cochran's formula. Data collection tools have been standard questionnaires with validity and reliability. Thus, to measure organizational culture, Cameron and Quinn's (2011) questionnaire, market orientation, Narver and Slater's (1990) questionnaire, organizational learning, Neefe's questionnaire (2001) and Cardon et al.'s (2013) questionnaire were used for entrepreneurial passion, that their formal and content validity was confirmed by professors and experts. Also, the results of the reliability test were calculated and confirmed using Cronbach's alpha coefficient of 0.91, 0.89, 0.99 and 0.72, respectively. The results of data analysis using structural equation modeling with SPSS & PLS Smart software showed that organizational culture has a significant effect on Entrepreneurial passion both directly and through market orientation and organizational learning.