Investigating the effect of moral and Economic social responsibility expectations on corporate behavior

The purpose of this study is to investigate the effect of moral and economic social responsibility expectations on the behavior of companies in Irans. The research is applied in terms of purpose and correlational in terms of data collection. The statistical population of the present study consists of 120 users of Irancell. In this study, in order to obtain the necessary information to determine the accuracy and correctness of each hypothesis, data collection using a questionnaire has been used. Data analysis was also performed using Spss and PLS. The results show that the expectation of economic CSR is negatively related to the perceived moral inequality of corporate behavior. Expecting an ethical CSR is positively related to the perceived ethical inequality of corporate behavior. Economic CSR expectation, moral CSR expectation, and perceived moral inequality are positively correlated with situational motivation in problem solving. Situational motivation in problem solving is positively related to the consumer's likelihood of engaging in active communication behaviors of information retrieval, information transfer, and information prevention.