A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love

Various issues and bottlenecks press stress on people more than ever and customer feels more insecure and unhappy.The use of nostalgic branding can lead to the restoration of past positive emotions. And by reducing the psychological stress by using these products, Creates deep relationships with the product. In the third millennium, the creation of emotional bonds between the brand and the customer has become a powerful lever for long-term customer relationships and continuous revenue streams.The purpose of this research is investigate the relationship between Customer preference concepts, trust, nostalgic , and love for the brand. Initially, the conceptual model of research was developed based on an extensive literature review. Sampling method in this phase was available sampling and questionnaire also was tool used in this phase. The results obtained from the structural equation technique indicate that Nostalgia, brand trust, and Customer preference by different intensities affects each other and brand love.This study examines the impact of nostalgia on brand love, examines emotional bonds with the brand from a different perspective, and opens a new perspective on the emotional relationship between consumer and brand.