Investigating the position of clothing manufacturers in shaping Iranian-Islamic culture (with cultural diamond approach(

In the decades after the Islamic Revolution of Iran, fashion and clothing, despite their historical background, faced economic logic on one hand and special social and political considerations on the other, which has made them face many challenges. Accordingly, social institutions decided to direct the identity and culture of the society through propagation and cultural activities. The purpose of this study is to answer the basic question to what extent clothing manufacturers as an influential social institution play a role in creating and maintaining the culture of Iranian-Islamic clothing in society? The method of this research is qualitative, descriptive-analytical and consists of two documentary and field techniques. The results show that with the acceleration of changes and developments in today's world, along with the development and increase of technologies related to fashion and clothing, many opportunities have been provided for related and influencing factors on clothing, including manufacturers, and they are able to direct the culture and identity of the society by changing the production methods and designs. Achieving a value-based process in the intervention of underlying factors is the final result of the research, based on which it is necessary to use all available potentials to change the culture of using Iranian-Islamic clothing.