Analyzing the Event Elements of Ashura-Driven Organizational Culture Based on Ashura-Driven Conduct

The purpose of this study was to analyze the event elements of Ashura-driven organizational culture based on Ashura-driven conduct. The research method used was exploratory and qualitative thematic analysis method was used to extract the themes from religious sources related to Ashura and Ashura-driven culture. The statistical population of this study involved all authoritative books and articles within the Islamic culture and Ashura-driven conduct, while the statistical sample involved all authoritative books and articles of the foregoing domains available to the researchers. In order to extract the themes, first descriptive coding was done which resulted in the extraction of basic themes. Then, in the interpretive coding stage, the basic themes were categorized so as to achieve the organizing themes. The last step was to determine the universal themes that encompassed all of the above-mentioned themes. All in all, this study identified 28 descriptive themes, 13 organizing themes, and 3 universal themes. The validity of the findings was confirmed using the opinions of five experts. The findings indicated that the main components of the Ashura-driven organizational culture could be classified as stance-related, orientation-related, and act-related. At the end, an analysis of the Ashura-driven organizational culture's event elements is presented using the Ashura-driven culture.