Presenting a Strategic Planning Model for Karaj Metropolis Tourism Attractions

The present study was conducted with the aim of presenting a strategic planning model for tourist attractions of Karaj metropolis and feasibility study for creating a tourist village. In terms of type of research, it was descriptive-analytical and with regard to the method, it was a survey. To collect data, two separate researcher-made questionnaires were used for professionals and tourists. The analysis of the findings was performed using internal and external factor evaluation matrix and model (SWOT).Paying attention to the various tourist attractions of this metropolis and the participation of the private sector and the interaction between public institutions and government organizations in order to offer new and creative ways to honor this industry are among the innovations of the study. According to the research results, the city of Karaj has several bottlenecks in terms of tourism conditions, especially in the field of recreational spaces. Urban areas face a lack of suitable pristine and empty spaces at the inner city levels, as well as problems such as traffic and pollution caused by the creation of inner-city travel. Considering the tourism potentials of Karaj city, a conservative strategy or WO is a suitable strategy to attract tourists.