Appropriate methods of producing radio educational programs based on “ V.A.K. learning style “

Today, media has found different functions according to the needs of the audience; some media productions have been used for parallel or permanent education. The message of these media is understood with the help of different senses, but these senses play a different role in human learning. Every human being has a different way of learning, not the same though. Considering the role of audio media, especially radio in informal and parallel education, this article tries to rely on the VAK style (visual learning, auditory learning, kinesthetic learning) which emphasizes the essential role of senses in learning. Its special purpose is to provide program producers with suitable solutions for the educational use of radio programs, because, at present, there is no specific model available for radio producers in Iran to transmit educational messages. They rely on speculation and experimental and remote diagnoses only. The question of this research is how auditory learning styles can be used in radio educational programs and what is the achievement of programmers?  This qualitative research has been carried out using the documentary method and in-depth interviews with experts in specialized fields of radio productions, educational technology, and learning psychology. The results of this research showed that radio provides the listeners with factors such as enhancing the sense of audible participation and admiration avoiding audio congestion, verbal emphasis, and audio coding summarizing descriptions and other methods which have a suitable model for generating radio educational programs.