Designing a media economics model in social media for creative industries

Using a media economics model in social media, creative industries have economic,social and cultural functions and have the potential to build wealth in various dimensions.The purpose of the present study was to design a media economics model in social media for creative industries using meta-synthesis approach.The research was qualitative and was carried out using meta-synthesis approach.On this basis, 221 studies related to the topic which were accessible in valid journals between 2010 and 2020 were evaluated as preliminary samples.The related studies were screened.Then,18 studies were surveyed and selected by targeted sampling and the results and findings were synthesized and analyzed using “Atlas.ti” qualitative software.The results of the study with the aim of research synthesis, using the qualitative method of grounded theory indicated that there were167 preliminary codes, 30 axial concepts, and 9 main categories which included “media economics of creative industries” as the axial category, and “economic orientation”,“knowledge orientation” and “identity orientation” were recognized as causal conditions affecting the axial category;“information giving and instruction orientation” as contextual factors,“creativity and innovation” and “policy making in social media”as strategies, and “idea orientation” as the intervening factor leading to “cultural hegemony” and “media ecosystem”.Policy recommendations and suggestions of the research are related to systematic planning in the income earning methods with an economic-oriented approach, making knowledge-based plans with the aim of knowledge acquisition, their allotment,identity orientation by giving identities to workers in creative industries,providing workers and organizational elements with necessary information and instruction with strategies of innovation, creativity,and policy making in social media.