Using the Health Belief Model in Health Care Education Based on Iranian Medicine to the Insured of the Iran Health Insurance Organization: An Application of Path Analysis

Human lifestyle is effective on their physical and mental health. Health care education can play an important role in improving peoplechr('39')s behavior and lifestyle. The aim of this study was to investigate the effect of using the health belief model in health care education based on Iranian medicine to the insured of the Iran Health Insurance Organization.

This quasi-experimental single-group study was performed in Tehran during 2017. Participants in this study were trained in face-to-face and virtual health preservation education according to Iranian Medicine resources based on health belief model. In this study, path analysis method, SPSS and AMOS softwares were used to analyze the data.

The study was performed on 51 people (23 men and 28 women). The results of this study showed an explanation of R2=59% behaviors based on model constructs. Also, the results showed that with increasing the time of the study, the behavior of observing the principles of health care in accordance with Iranian medicine increases and the training has an increasing effect on self-efficacy, benefits, sensitivity and perceived severity and has a decreasing effect on perceived barriers. The results of path analysis (RMSEA = 0.031) also showed that the constructs of perceived sensitivity (0.16), perceived benefits (0.29), perceived intensity (0.15), self-efficacy (0.59) and time (0.47) increased behavior and barrier constructs. Perceived (-0.30) decrease behavior (P<0.001).

According to the results of this study, hygiene training can increase the stability of behavior (i.e. observance of hygiene principles) by emphasizing the benefits, barriers, perceived sensitivity and severity and self-efficacy of individuals.