religion and consumption in urban everyday life

This paper aims to clarify the relationships between religion, consumption and everyday life. In doing so and relying on new social science theories and key relevant scholars we have identified the interconnections between these concepts and have evaluated their importance in contemporary world from different points of views. Drawing on a plural and multidimensional approach, the joint cause and preoccupation of religion and consumption to create a meaningful life has been discussed. we suggest that the modern life subject has been rather represented as an entity capable of constructing this/her own identity. Religion and consumption as manifested in the forms of religiosity and consumerism forces seek to enjoy the exclusive rights to interpret and make meaning of everyday life and thereby to provide identity for a metropolitan subject.  The paper ends reviewing plural, complex and ambiguous and irreducible dimensions of the relationship religion and consumption pose in everyday urban life.