Explaining the effect of entrepreneurship self-efficacy and innovation capability on the performance of tourism businesses (Tabriz as a case study)

Today, the tourism industry is one of the most important sectors in the economy of any country in terms of employment and income can be effective. One of the most effective sectors in the tourism economy is small and medium-sized businesses, which are characterized by their emphasis on entrepreneurship and empowerment and continuous innovation. In this regard, this study examines the impact of entrepreneurial self-efficacy and innovation capability on the performance of tourism businesses. The statistical population of this research is the employees of tourism and hospitality businesses in Tabriz. 200 people were selected as the sample using stratified sampling method. The instrument used was a questionnaire and structural equations were used to analyze the research data using LISREL software. Findings showed that entrepreneurial self-efficacy has a significant effect on the innovation capability (0.49) and the performance of tourism businesses (0.32) and also the innovation capability has a significant effect on the performance of tourism businesses (0.57). Therefore, the results showed that entrepreneurial self-efficacy and innovation capability are critical to the success and improvement of tourism businesses and their performance can be improved through these factors.