A Comparison of "Identification" Methods of Three Children's Stories with the Common theme of Color Pencil: From the Perspective of Cultural Semiotics

One of the tricks of childrenchr('39')s stories to objectify abstract relationships is employing the metaphor of "color". On the one hand, the metaphor of "color change" in the three stories of "Red: The Story of a Candle" (Hall, 2015), "The Day the Crayons Quit" (Daywalt, 2013), and "Purple Pencil" (Ghazaleh Bigdelou, 2012)  refers to the "identity revolution" and on the other, the first two stories are American and the story of "Purple Pencil" is Iranian, so this article has selected the mentioned stories to compare the views of the two mentioned cultural discourses in terms of the meaning of "ideal identity". In this regard, it intends to answer three questions in a descriptive-analytical way, within the framework of Landowski semantic systems: How has ideal self been interpreted in each text, given that these three texts encourage the child to identify? How does each text invite the child to socialize? The hidden ideology in every text creates alienation and de-alienation, which institutions are related to subjectivity? From a cultural semiotic point of view, every text is a culture. The present study examines the paradigm of identification in childrenchr('39')s stories. Since identity is a construct of discourse, it translates the ideology embedded in the identity-making discourse from the sphere of origin to the sphere of destination.