Ranking of Strategic Business Units of E-Business: the BSC Framework Approach (a Case Study: Digikala)

The main purpose of this research is to identify and prioritize business strategic indicators based on innovative performance using the BSC framework in the Digikala's online store. In the current competitive environment, an organization that can not identify its customers' growing needs and therefore develop and implement its strategy will face to a lot of problems. Accordingly, with the addition of the DigiStyle and fidibo and several other expert groups, Digikala need to be reviewed in the strategy of this online store. In this research, strategic business indicators are identified based on the innovative performance and then the internal relations and prioritization of this index. The present research is a descriptive-survey research in terms of purpose in the field of applied research and based on the nature and method. The results of this research showe that the most important indicators are financial factors, customer factors, growth and learning criteria, and the viewpoints of internal processes. In the next step, to reflect the interconnections between the criteria using the technique, the criterion of financial factors has the greatest effect. Based on the calculations and Super matrix limit, it is determined that the percentage of sales of the company in a given period of time is in the first priority. The development and improvement of employee performance in the second priority and the return on investment are the third most important indicator.