The Model of E-Banking Entrepreneurship Ecosystem based on the Development of E-Business Styles

purpose:

The purpose of this study was to design a model of e-banking entrepreneurship ecosystem based on the development of e-businesses.

The present study was conducted to provide an entrepreneurial e-banking ecosystem model that is integrated in terms of research approach and is inductive in its direction. In order to present the model in the qualitative part of the research, the content analysis method with semi-structured interview tools has been used. Examples of the qualitative part are experts and activists in the field of electronic banking who are proficient in the concept of entrepreneurial ecosystem. In this section, after reaching theoretical saturation with 15 interviews and by examining and classifying the descriptive codes obtained from the interview texts, 33 basic concepts were identified and according to their semantic similarity and closeness, they were classified into 8 concepts. In the next step to identify the relationships between the elements of the model obtained from the qualitative part, the fuzzy dimethyl technique is used, which is a quantitative technique to identify relationships. Also, structural equation modeling technique was used to validate the research model.

Based on the designed initial model, it is clear that strategic banking management has an effect on banking policy and electronic management of human resources. These two categories also provide the necessary platform for creating ideas in the bank. This makes it possible to institutionalize an innovative culture that improves e-banking marketing itself and the quality of banking services.

The results showed that all 9 hypotheses of the study have been confirmed