Identifying the Factors Influencing the Success of Crowdfunding Behavior: A Case Study Of Investment House

Crowdfunding is a public call on the Internet to a large population that is accompanied by material and spiritual rewards. The goal of raising micro-capital in the community is to finance a variety of projects. In line with the previous related studies, this study first addressed the factors that affect crowdfunding. Then, in order to identify new factors and endorse results that had been identified in the past, a semi-structured interview with 15 fundraising experts and practitioners working in the Investment House was done (who were selected using purposive sampling). To achieve this goal, qualitative content analysis has been used. According to the results of the analysis of the previous studies and the conducted interview, the factors that influence the successfulness of crowdfunding behavior were identified, including demographic factors, environmental factors, and factors affecting the project. In content analysis, new concepts were extracted from these factors based on interviews that ultimately led to the development of a model that shows factors influencing crowdfunding behavior.