Strategic Foresight of Iranian Government Human Resources With an Emphasis on The Role of Technology on The Horizon of 1424
In recent years, the growth of technology has had a profound impact on human resources, and given the rapid changes in technology in the public sector, it is believed that technology will affect the nature of human resource processing in the future .The purpose of this study is to identify the most important consequences of technological change in the future of Iranian government jobs and possible scenarios in this direction.
The present research is applied-developmental in terms of purpose, descriptive-analytical in nature and mixed-based methodology (qualitative and quantitative). The method used in this research is based on scenario processing using Mick Mac software to identify key drivers.
After recognizing the factors shaping the future, macro trends and strategic drivers in the public sector, four scenarios were obtained under the titles of inexhaustible consumerism; value-creating government; the unsolved riddle and overnight.
It can be concluded that only in one scenario is it possible to achieve a favorable future with the growth of technology and its optimal use, reduction of government employment permanently and agility of the government. In fact, identifying the drivers, planners and macro-policymakers make us wonder which scenario we are moving towards, and if we want to move towards the desired scenario, the value-creating government scenario, which indicators should we turn into the desired one.
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Investigating the impact of social media marketing activities on brand equity
Zahra Shad, Mohammad Anisseh *,
Journal of Advertising and Sales Management, -
واکاوی و تحلیل پیشران ها و عدم قطعیت های اقتصاد سبز استان قزوین
سید مرتضی مرتضوی، ، حمید عزیزمحمدلو، مصطفی کشاورز ترک*، مرتضی هادی زاده
فصلنامه اقتصاد و مدیریت شهری، بهار 1403