Improving the Effectiveness of Intuitive Decision Making with the help of Mathematical Modeling

The use of intuition and intuitive decision-making as an effective management factor has attracted increasing attention in scientific circles and research at the global level. This research, stating the essential role of intuitive decision-making in today's complex world and using a quantity model based on uncertainty, attempts to provide an effective model for enhancing the effectiveness of intuitive decision-makers and identifying the best intuitive decision in proportion to an optimal model. To achieve this goal, first an intuitive decision-making model based on four of its constituent elements and then a non-linear programing model of intuitive decision-making based on Dempster-Shafer's theory that uses mathematical techniques are presented. In the next step, a practical real-life modeling that utilizes mathematical methods to solve the research problem has been put into effect. This model, in situations where the data are ambiguous and a logical basis is missing, can be a good solution for reducing the potential risks of intuitive decision-making. In fact, in this model, by aggregating the opinions of experts (organizational decision makers), a reference model is proposed that can be used as a basis for making intuitive decisions.