Influencing the Energy Conservation Attitude and Behavior: Case of Residential Electricity Subscribers

Household electricity consumption accounts for 33% of total consumption in Iran and any amount of savings in this sector has a significant effect on the total electricity consumption. However, despite all the recommendations and requests to comply with consumption and the high potential of savings in the home sector, but the impact on consumer behavior is not significant and we are still facing the growth of household electricity consumption. Therefore, existing policies and methods to change the consumption pattern of household electricity subscribers have not been very successful in practice. Therefore, it seems necessary to identify, explain and analyze the factors influencing the process of formation of electrical energy consumption behaviors and reconsider this issue. The purpose of this article is to "provide a model for influencing the intention and economical behavior of household electricity subscribers" and with the data approach, the foundation seeks to identify the factors that affect the economical behavior of household electricity consumers.