Identifying and Prioritizing the Economic Indices Affecting Ticket Sales Management in World Sport’s Mega Events

The purpose of this research was to identify and prioritize the economic indices affecting ticket sales management in sports mega events around the world. Research methodology is applied and the research was conducted both qualitatively and quantitatively. The statistical society in the qualitative phase were all the countries around the world and the statistical sample of the research included: United States of America, England, China, South Korea, Australia, Finland, Canada, Qatar, Germany, Turkey and Iran. In the quantitative phase, 12 sports marketing elites were selected as the sample. Research instruments were official websites, databases, books and various aritcles, notes and documents observation records. In the quantitative phase, a questionnaire was designed for paired comparison of indices in the first place and it was then distributed among 12 sports marketing elites. Finally, it was analyzed using analytic hierarchy process. The results of analytic hierarchy process showed that form the view point of elites, multipurpose digital ticket with 0.138 points ranked first and the ticket booth with 0.020 points ranked last. The results of the qualitative phase showed what indices were used for managing, distributing of tickets as well as economic revenue generating in the selected countries of the world and each of these factors have different outcomes such as preventing black market, spectator security, ticket sales, control and event security, revenue generating and other benefits which previously mentioned in the research.