Factors influencing acceptance and use of information technologies by users of academic libraries in Ferdowsi University of Mashhad based on UTAUT and TTF models

To achieve the localized strategic pattern to help to formulate a strategic program, by identifying factors influencing the acceptance and use of technology was the main propose.

It was an analytical survey. The random stratified sampling was used with two samples of 201 and 373 people of 12538 members of Ferdowsi University of Mashhad. The data gathered by a questionnaire. The face validity of the questionnaire was approved. The Internal validity of the original questionnaire was approved by using Promax correlation matrix in the factor analysis method.

Hypothesis testing showed that GIF with 0.92 was fit to the research population, for the Unified Theory of Acceptance and Use of technology and with 0.94 for the Task-Technology Fit theory. The extracted indicators of the diagonally rotated matrix of correlations resulted in a localized strategic model. The RMSEA with 0.037 for the Use of Technology model and with 0.023 for the Acceptance model showed that the factor loadings and path ratios of used models were significant and a high predictive power that provides to create a strategic model.