The Role of Neighborhood-Oriented Management in Improving the Performance and Productivity of Home Businesses in The Metropolitan Tehran

The current applied, descriptive and correlational study was undertaken to investigate the extent to which neighborhood-oriented management can promote home business performance and productivity in 15 districts of Tehran, the metropolitan capital of Iran. The research population comprised 1500 employees in 15 districts out of whom a simple random sample of 750 was selected based on Morgan Table. The research data were collected using a researcher-made and piloted five-point Likert scale questionnaire comprising 4 factors and 32 items which tapped the participants’ responses. Having collected the research data, we initially calculated the descriptive statistics like absolute and the relative frequency, the mean, the standard deviation and the variance of background and main variables. Further, the data were analyzed inferentially via correlation, multiple regression and F-Test to verify the research hypotheses. The results confirmed the significant positive effect of neighborhood-oriented management on the promotion of home business performance and productivity in the metropolitan city of Tehran.