Conceptualization of networking in home businesses based on agricultural products with a qualitative approach

The aim of this study is to conceptualize networking in home-based businesses based on agricultural products with a qualitative approach. For this purpose, 31 experts were interviewed, including university professors, agricultural jihad experts, business experts and business owners in guilds, until saturation was achieved,which was analyzed using MAXQDA software and 195 open codes from Interview texts were extracted and categorized into 23 main codes. The results showed that networking in home-based businesses in 8 components including key activities, healthy product processing, Recognize the competitor , product advertising and sales channels, material and spiritual supporters, customerism, Key participation and Suggested values of conceptualization and indicators of each component were identified Therefore, it is expected that the conceptualization of networking as core values in the scientific part has made a significant contribution to the development of theoretical foundations and provide a new path, and in the practical part in exploiting the target market in the field of home-based businesses in general and To be particularly effective in the processing of agricultural products part in Iran and to provide a significant contribution to business owners in this field.