Reviving the identity of the historical texture of city with an emphasis on organizing the physical and Visual System Case Study: Historical Square of VIJUYEH , Tabriz

Identity, culture and related elements are not only conceptual components of urban space but also necessary to create urban space. Accordingly, the city and the public spaces express their thoughts, ideas and the cultural interactions and its form declares their functions and meanings. Urban spaces have provided the basis for people’s participation and interaction and have established a flow of culture, notion, and human experiences so that the presence of human beings in urban spaces leads to dynamism in urban spaces. Squares play a vital role in citizens’ minds and on the other hand, it is a field for the presence of people and their activities, which requires physical and functional continuity in the best way for the appearance of this meaning. The present study aims to apply the descriptive-analytical method using the SWOT matrix and the quantitative strategic planning matrix (QSPM), tries to identify strengths, weaknesses, opportunities and threats and offers practical strategies to deal with weaknesses and threats by using the strengths and opportunities. The main concentration of the present study is on the physical-visual system using operational strategies following the defined strategies to organize the physical and visual system of the historical square of Vijoyeh, Tabriz, which currently lacks its historical and cultural identity. The aim is to restore life to the vital arteries of the historical context along with reviving the original identity of this field, and it is hoped that the presented practical results will be a way to revive similar historical contexts in order to take a step towards protecting the rich cultural of Iran and its historical identity.