An Analysis of the Management Model in Cultural Tourism Events with Emphasis on Stakeholders

Event tourism is one of the important motivational factors in tourism, which contributes to the development and marketing programs of most regions. If managers and planners at all levels and in all forms of tourism, consider one-dimensional development without considering the intergenerational stakeholders and all the pillars of development, they will not be able to make a sustainable attraction, and will not be possible to achieve event development goals. In this paper, by studying and analyzing the different dimensions of the success of the event, the dimensions that best guarantee the perception of the effective stakeholder community and the success of tourism events were presented. For this purpose, the various dimensions presented by the researchers were reviewed, categorized, and co-conceptualized by a panel of experts. In this process, Kendall coefficient in the form of SPSS 22 software was used to determine the degree of coordination in the expert opinions used in the Delphi method. Thus dimensions and indicators were approved and presented as final dimensions that in the final consensus process, its Kendall coefficient was more than 0.7. The results of the content analysis indicate that the factors affecting the expectation and perception of the three stakeholders of local people, tourists, and event organizers in five dimensions of physical, economic, social, cultural, and personal development will make it possible to successfully host a cultural event.