Museum Visitor Live Experience Reading in Sacred Place (case study:Imam Reza Holy Shrine museums)

Museums, due to fundamental changes in a modern world, have changed from a place for just preserving and protecting treasures and charms to a place of dignity and service toward visitors. As a platform for creating meaning have always tried toidentify the perceptions of visitors in order to improve the quality of visits. The concept of the visitor's lived experience has a considerable capacity to justify the visitor's perception of the museum, and as an individual and mental issue, it takes place in the overlap of three individual, physical and socio-cultural contexts. The present study expands the knowledge in this regard by redefining and integrating the concept of the museum visitor experience in the holy place. The present study, along with identifying the efficient factors, has expanded knowledge in this regard by redefining and integrating the concept of visitors' experience in a sacred place. The aim is to reveal the nature, the way and the reading of visitors' experience in museums of Imam Reza's Holy Shrine as a symbol of a sacred place This research has an applied objective and utikizes an interpretive approach with a qualitative strategy. The research method is selected in the theoretical section of systematic review resources and in the case study section, directional qualitative content analysis has been selected. The results of the study showed that the visitors' experience in museum, because of the expanding the sacredness, is influenced by two domains of inter and intra person experience. Visitors' experience in Imam Reza's Holy Shrine's Museums along with the emphasis on the cognitive dimension of experience by the museum staff, is more religious.