Investigating the effect of brand life on customer loyalty with the mediating role of brand personality (Case study: domestic car consumers)

The aim of this study was to investigate the effect of justice on perceived price and satisfaction on loyalty with the mediating role of re-purchase intention (studied: customers of Shahrzad restaurant in Isfahan). The present study is a descriptive-survey study in terms of practical purpose and in terms of data collection. Structural equation modeling method with Amos software has been used for analysis and analysis. According to the survey, the survey was used to collect data from a standard questionnaire. The results showed that satisfaction has a significant effect on the intention to buy again. Justice from the perceived price has a significant effect on the intention to buy again. Justice from the perceived price has a significant effect on loyalty. Satisfaction with loyalty has a significant effect. It makes sense. Justice has a significant effect on the perceived price of loyalty to the mediating role of the intention to buy again. Satisfaction with loyalty to the mediating role of the intention to buy again has a significant effect.