The Relationship Between Social ResponsibilityImage and the Identity of Iran National Football Team
The aim of this study was to determine the relationship between social responsibility image and the identity of the national team of Iran. The research method is descriptive and correlation of data with respect to the normal regression was used. Statistic population was selected from the president of football federations, league organization, the deputy of professional and championship of the ministry of sports and actual and virtual media in the field of sports. A sample of 77 subject were selected by available sampling . The research tool was a questionnaire and Cheng-Wook (2012) social responsibility questionnaires, Winters & Graf team image questionnaire (1996) and Gunner & Swanson team identity questionnaire (2002) were used. Results showed that the components of the ethical, legal and economic relationship with the most prestige of the national team and team identity is less than the social responsibility component of the moral, economic and legal relationship in the most prestige-in national team. The first step is a moral responsibility to explain 72% of the variance image of the national team. In the second step, moral and economic responsibility for a total of 83% of the variance explained the image of the national team and in the third step, moral, economic and legal responsibility explain total of 84% of the image of the National team variances. . As well as social responsibility component with a predictive relationship was found identity in this context. Football Association to strengthen the image and identity of the survival advantage of social responsibility could be in the order of priority measures to ethics, economic, legal allocate Federation in this field can also fundamental in terms of social responsibility activities.
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