Recognition & Explanation of Principals in Designing Methods for Broadcast Schedule of IRIB Networks

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

One of the Important factors of attracting audience lies within broadcast schedule of TV programs or Conductor in programming process. This should be under special attention by IRIB as to have a successful presence in media competition realm. In order to recognize & explain the principals and effective components in designing TV schedule for IRIB, the Delphi method was applied by benefiting from 12 experts votes who were purposefully chosen. According to the saturation theory, the approved variables by experts were recognized in three phase. Below you can find the most important  variables which all the expert came upon agreement: Paying attention to the schedule of competing & aligned networks, private & public watching patterns, setting the schedule according to Prime Time components, using the markings on schedule, needs & interests of audience, personalization of arrangement in schedule, considering the goals and missions of the network, having a scenario for broadcast and arranging the schedule, generating monopoly & authority in thematic and specialized domain of the network, keeping the rhythm in schedule and programs, considering the learning plateau, proximity and considering tension & calm in programs. These were partitioned in four topics as: Timing (13 Items), Proportion (17 Items), Audience (14 Items), Policy Making & Management (14 Items). Based on these facts, the variables of the proportion domain gained the highest frequency among effective components in arranging TV schedule.

Language:
Persian
Published:
Scientific Journal of Audio - Visual Media, Volume:15 Issue: 38, 2021
Pages:
137 to 166
magiran.com/p2324779  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!