The Presentation of a Pattern for Services Design and Development Process with a Competitiveness Approach in Iran Banking Industry

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The main purpose of the study is to explore the important issues and their relations to present a pattern for design and development process of financial services with a competitiveness approach in Iran banking industry. The study applies mixed method as its methodology. The qualitative section approach is based on Grounded Theory strategy. The data-collection instrument consists of semi-structured interview with twelve research and innovation experts and managers in banking industry selected through purposeful as well as snowball sampling. Dimensions and components of design and development process of financial services were extracted and compiled in a Grounded Theory conceptual model. The main phenomenon, process design and development services in the field of banking. Lastly, the final model were formulated and presented with regard to casual, intervening and contextual conditions as well as strategies and results. In quantitative section, the data was collected by a researcher-made questionnaire consisting of 236 items and the descriptive-survey method was used for analysis and explanation of proposed pattern. Finally, the findings of the study shows that the managers and policy-makers of banking industry should consider all casual, intervening and contextual conditions as well as strategies and outcomes for successful development of banking modern products and services; They also should step into the identified phases of modern service development with a competitiveness and market-based approach.

Language:
Persian
Published:
Quarterly Journal of Bi Management Studies, Volume:9 Issue: 36, 2021
Pages:
71 to 112
https://www.magiran.com/p2324975  
سامانه نویسندگان
  • Soltaningad، Mahdi
    Author (1)
    Soltaningad, Mahdi
    (1399) دکتری مدیریت صنعتی، دانشگاه آزاد اسلامی واحد تهران جنوب
  • Fathi Hafshejani، Kiamars
    Corresponding Author (2)
    Fathi Hafshejani, Kiamars
    Assistant Professor Industrial Management, South Tehran Branch, Islamic Azad University, تهران, Iran
  • Hashemzadeh، Gholam Reza
    Author (3)
    Hashemzadeh, Gholam Reza
    Full Professor industrial management departeman, دامشگاه آزاد اسلامی واحد تهران جنوب
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