Cultural Indicators of Medical Tourists Attraction: Interpretive Structural Modeling
Medical tourism is one of the growing sectors of the tourism industry and is considered as one of the attractive industries in the fields of economy, job creation, introduction of culture and even political interests for countries. Considering Iranchr('39')s capacities in the field of tourism and the significant benefits of the growth of this industry, the purpose of this study is to identify the most important cultural motivational indicators of foreign patients travelling to Iran.
The analysis of effective cultural indicators attracting medical tourists to the destinations in Iran was performed using interpretive structural modelling (ISM) technique. Methods of system analysis examined the interactions between its elements. The method of interpretive structural modelling was based on the opinion of experts. The experts in this study were experts in the field of medical tourism, activists of the Cultural Heritage and Tourism Organization, and managers of medical centers and hospitals accepting foreign medical tourists.
Findings indicate that the indicators of the possibility of creating a common language between foreign medical tourists and medical staff and their familiarity with Iranian culture and tradition,was the most basic cultural indicators affecting the motivation and attraction of foreign medical tourists to Iran.
Many factors affect the relationship between patients and health care providers, such as language and culture.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.