Design and Validation Product Creativity Evaluation Model in Architectural Design Education

The aim of this study is to plan and validate of product creativity evaluation model in architectural education.

This research has mixed strategy. In order to answer these questions, the research was conducted in four phases. Qualitative method is used in the first stage, and quantitative approach is used in other phases. In the first phase of this research, interviews and searches were used for data collection. After interviewing 10 elites and using relevant research articles, data was collected and a researcher-made questionnaire with 5 main effective component was planned. In the next step, the questionnaire was distributed to some expert instructor in the field of architectural education; determine the efficiency of each factor noted in the above questionnaire on the evaluation of creativity in architectural design learning outcomes, and according to their ideas, using confirmed element analysis method was designed

Findings indicated that 5 components with 12 indicators make the status of novelty with two indicators of originality and surprising, relevance to the problem with two indicators  of regulatory compliance and practicality, effectiveness of solutions with three indicators of meet the needs of contacts, environmentally friendly, durability, design elements with two indicators, details (well-defined component) and elegance, assembly of design elements with three indicators of harmonization, completeness and well-formed (well- crafted)
In addition, confirmed element analysis of obtaining components indicated that all factor loads are significant and there is acceptable evaluation creativity model of architectural design products, with data. The most element load was related to novelty (0.91) and the least one related to Assembly of design elements (0.5).

Based on obtaining finding, we can conclude that according to expertchr`s idea, novelty factor such as originality and surprising, along with functional factors such as relevance and effectiveness and artistic factor consist of design of elements and assembly of design elements, play the role in designing creativity evaluation model of problem-solving results.