The Effect of Experienced Fun on Knowledge Workers’ Organizational Attachment across Attitudes Toward Fun

Emerging research findings underscore the competitive nature of attracting and maintaining knowledge workers in information technology industry and the knowledge workers’ propensity to find an appropriate workplace with fun as a distinctive feature attributed to it. This study investigated knowledge workers’ feeling of organizational attachment in relation to the fun they experienced in their workplace and with regard to the attitude they held toward workplace fun. The research population comprised 437 employees in the information technology industrial companies in Mazandaran Province, Iran. The data collection instruments included three standardized questionnaires measuring the amount of experienced fun, organizational attachment and attitude toward fun that were administered to a stratified sample of 212 participants. The collected data were analyzed statistically and revealed that the fun knowledge workers experienced in their workplace, with an impact factor of 0.441, was significantly correlated with their organizational attachment. In addition, the moderating role of attitude toward workplace fun, with an impact factor of 0.262, was approved. Scrutiny of fun activities indicated that celebration of work achievement and success was of paramount importance for knowledge workers.