The Role of Local Community Culture in Slow Tourism Attraction(Case Study: Turkmen Sahara)

The world of tourism is getting much bigger and more complicated. New types of tourism have emerged to meet the needs of humans in modern life. It drives modern man to slow down. Slow tourism has emerged to slow down the rapid life cycle of modern humans and help them get closer to the indigenous cultures that have been forgotten at this speed of technology. It also aims at improving their lives by benefitting from all the elements of travel. Slow tourism is a new perspective in the world of tourism that contributes to both the environment and the quality of human life at the same time. The purpose of this research is to study the role of local community culture on slow tourism attraction in Turkmen Sahara. This study is applied and its nature is descriptive-analytical. After designing the questionnaire, its validity was confirmed by experts and its reliability by Cronbach’s test. Due to the limited number of slow tourists based on the inclusion criteria, through non-probable snowball sampling, 103 questionnaires were collected from the slow tourists of the Turkmen Sahara region, afterward, data were analyzed in SPSS software using regression and F test. The conclusion is that the local culture directly affects the slow tourist attraction in Turkmen Sahara.